Built and managed by Soaring High Marketing Solutions
Snapshot: What we set out to do
CMA asked Soaring High to stand up and scale a paid search program across Miami-Dade, Broward, and Palm Beach that would do one job exceptionally well: turn urgent, high-intent searches into phone calls and booked consults—without bloated cost per acquisition. Because emergency and near-term decisions dominate medical-aesthetics demand (same-week weight-management starts, on-the-spot IV hydration, “get-ready-by-Friday” body services), we engineered the account for speed to call, precise geography, and clean measurement.
This case study focuses on the positive, scalable winners in the portfolio and how we’ll compound those gains in Q4.
Period & data source
- Reporting window: May 29, 2025 → Sep 18, 2025 (per dashboard)
- Primary metrics: Google Ads clicks, CTR, CPC, costs, recorded conversions, phone calls
We reference industry standards and Google documentation for context and next steps..
Executive summary (wins that matter)
- Weight Loss is the pace car. 5,110 impressions → 583 clicks (≈11.41% CTR), $1.83 Avg. CPC, $1,068.43 spend, 17.19 conversions, $62.21 cost/conv., 32 phone calls. This is the most efficient engine in the account by a wide margin—lowest CPC and best cost per conversion at scale.
- Body Sculpting is balanced and repeatable. 4,662 impressions → 215 clicks (≈4.6% CTR), $4.82 CPC, $1,036.26 spend, 8.38 conversions, 3.90% CVR, $122.64 cost/conv., 10 calls. Healthy conversion rate with controllable CPC and strong patient intent.
- IV Therapy is a dependable middle lane. 4,758 impressions → 291 clicks (≈6.12% CTR), $3.57 CPC, $1,039.91 spend, 8.00 conversions, 2.75% CVR, $129.99 cost/conv., 14 calls. Stable volume and acceptable efficiency with headroom through creative, schedule, and ZIP tuning.
These three campaigns established the blueprint for profitable growth: mobile-first, call-centric ad formats; exact/phrase “help-now” keywords; ZIP-level bidding; and fast routing to a shared inbox for follow-up.
How we structured the account (and why it worked)
1) Lead with call-driven, high-intent formats
We prioritized call-forward search ads for “help-now” moments on mobile—minimizing steps between the search and a real human on your side. Google’s Call Ads are built for this job: phone-number-forward units with concise proof points (licensure, fast arrival windows) that make tapping “Call” the obvious next action. Google Help
Why this matters here: In medical-aesthetics, a significant share of decisions happen quickly (same-week windows). Call-first ads remove landing-page friction and concentrate spend where conversion paths are shortest.
2) Control quality with intent and negatives
We built keyword groups around emergency/near-term phrasing (“near me,” “same day,” “tonight,” “open now”) and added account-level negatives (DIY, parts, salary, how-to, wholesale) to prune researchy or irrelevant traffic. This pushed CTR up (more relevance) and CPC down (less waste), two inputs that also support Quality Score alongside landing-page experience. Google Help+1
3) Segment by ZIP and micro-market
Instead of one metro-wide bid, we built ZIP/radius clusters (Brickell/Downtown; Doral; Hialeah; Coral Gables; Miami Beach; Sunrise/Plantation; Boca/Delray) to align bids with actual appointment value and drive-time realities. Storm-week templates let us raise caps quickly when demand spikes.
4) Prepare for LSAs (layer when screening is complete)
For services that qualify, Local Services Ads (LSAs) can add “badged” visibility above search with pay-per-lead economics. Ranking in LSAs considers budget and profile quality; connecting to a complete, verified Business Profile is critical as Google updates the program (including 2025 badging changes). Google Help+1
5) Measure to booked consults (not just leads)
We configured naming standards and advocated for offline conversion import (match calls/appointments back to ad clicks via GCLID or enhanced conversions for leads). This is the cleanest way to shift bidding from “form fill” to booked consult value once volume allows. Google Help+1
Campaign spotlights (the winners)
A) Weight Loss — the efficiency engine
- Impressions: 5,110
- Clicks: 583 (CTR ≈ 11.41%)
- Avg. CPC: $1.83
- Spend: $1,068.43
- Conversions: 17.19
- Cost/Conv.: $62.21
- Phone calls: 32
Why it worked
- Perfect search–offer fit. The queries we captured carry strong “start now” intent; concise copy and call-first format remove friction.
- Low CPC + strong CTR. A rare—and valuable—combo that indicates we’re winning auctions efficiently while resonating with searchers (two components of Quality Score: expected CTR and ad relevance). Google Help
- Routing discipline. Calls were easy to reach, and the front desk had short scripts to set expectations quickly (arrival window, prep, and follow-up).
B) Body Sculpting — balanced performance with room to run
- Impressions: 4,662
- Clicks: 215 (CTR ≈ 4.60%)
- Avg. CPC: $4.82
- Spend: $1,036.26
- Conversions: 8.38
- CVR: 3.90%
- Cost/Conv.: $122.64
- Phone calls: 10
Why it worked
- Clear framing for time-sensitive outcomes. Ad copy emphasized fast consults and realistic expectations—key for elective but timely decisions.
- Right mix of ZIPs. Boca/Delray and East-Broward clusters showed stronger call quality, justifying slightly higher bids.
C) IV Therapy — consistent call volume at an acceptable CPA
- Impressions: 4,758
- Clicks: 291 (CTR ≈ 6.12%)
- Avg. CPC: $3.57
- Spend: $1,039.91
- Conversions: 8.00
- CVR: 2.75%
- Cost/Conv.: $129.99
- Phone calls: 14
Why it worked
- Mobile + after-hours coverage. Call-first units lined up with late-evening and weekend need states.
- Tidy negatives. Filtering price-shopping and research phrases kept CPC stable.
What this means for PPC in Miami medical aesthetics
The pattern is clear: when we match ad format to moment of need and route calls fast, costs drop and booked consults rise. For emergency/near-term elective categories, Call Ads compress the journey, and LSAs (once screened and verified) can extend reach at the very top of the SERP—especially valuable in dense markets where proximity and reviews shape selection. Google Help+1
Measurement & governance (how we keep improving)
- Lead → job tracking: Use GCLID or enhanced conversions for leads to import offline conversions, so bidding algorithms learn which clicks become consults (and revenue)—then fund those patterns. Google Help+1
- Quality loops: Review recorded calls weekly for script adherence and triage quality; prune negatives and add close-rate feedback to keyword lists.
- Quality Score hygiene: Keep ad copy tightly aligned to query clusters and ensure landing pages (where used) mirror the promise—three pillars Google highlights (expected CTR, ad relevance, landing-page experience). Google Help+1
- Program integrity: Maintain Business Profile accuracy and documentation for any LSAs we introduce, as Google continues to evolve verification and badging. Google Help
How paid supports our SEO & site work for CMA
Paid search is converting now; organic compounds over time. That’s why our CMA engagement includes SEO and a new conversion-focused website (launching soon) to make every paid click and GBP action more valuable.
- Read the SEO/web rebuild story: From Patchwork to Performance: How Rebuilding CMA Miami’s Website Unlocked Sustainable Miami SEO Growth →
https://soaringhighmarketingsolutions.com/from-patchwork-to-performance-how-rebuilding-cma-miamis-website-unlocked-sustainable-miami-seo-growth/
As the new site goes live, we expect stronger landing-page relevance and trust cues—inputs that can lift Quality Score and reduce CPCs while also converting more organic discovery.
What this means if you’re evaluating partners in South Florida
If you’re comparing marketing firms near me or shortlisting a marketing agency near me to run performance media for clinics or med-spa practices, prioritize partners who:
- Build call-first frameworks for urgent queries and know when to add LSAs, not just Search.
- Tie spend to booked consults via CRM match-back (not just form fills).
- Collaborate with your front desk to cut time-to-answer and set arrival windows.
- Share recordings, keyword/negative hygiene, and ZIP-level budget controls.
Soaring High does exactly that for South Florida practices. If you need a **ppc agency miami ** that also understands digital agency marketing fundamentals (creative, routing, reporting) and can coordinate with your SEO and website teams, we’re built for it. Many clinics also ask for broader support—e.g., a **social media marketing agency miami ** to nurture demand and a **marketing consultant ** to steer the paid/organic mix. We keep ownership in your accounts and build playbooks your team can run.
You’ll find plenty of advertising agencies in miami and advertising firms in miami; choose the one that proves call quality, respects your brand’s voice, and measures booked outcomes. If integrated support is important, shortlisting advertising agencies in miami florida with healthcare experience is a good starting point.
Related services: ppc advertising miami, ppc services miami, miami ppc agency, miami ppc services, social media agency miami, miami social media management, social media management miami.
Want this engine for your clinic?
If you’re ready for a call-first PPC system that your front desk loves and your P&L can prove, we’re here to help. We’ll scale the Weight Loss playbook, grow Body Sculpting and IV Therapy responsibly, and integrate LSAs and offline conversion tracking to push true ROI, not vanity clicks.