Marketing for Med Spas & Medical Aesthetics
Soaring High Marketing Solutions plans and runs search, Google Ads and website work for medical aesthetics practices, with one documented South Florida engagement shown below, including what its figures do and do not show.
TALK TO US ABOUT YOUR PRACTICEDocumented example
CMA Miami, current client: website rebuild, ongoing SEO and Google Ads in South Florida.
Recorded figures, their reporting windows and their limits are in the section below. One client is not a typical result.
This page is for the owner, practice manager or medical director deciding whether outside help with marketing is worth it, and who wants to know what that help would consist of before booking a call.
An agency tends to pay off when three things are true together: the practice has more capacity than bookings, nobody in-house can give marketing steady weekly attention, and the practice is willing to let the work run long enough to be judged. If the schedule is already full, the better spend is usually the front desk and follow-up. If nobody can approve changes to the website or ad account quickly, an agency’s recommendations will sit unused.
This describes the services we offer and how we would approach them. It is a proposal of scope, not a record of results; documented results are limited to the example further down. A practice rarely needs all four lanes at once, and the order matters more than the menu.
Search for a med spa is mostly treatment plus location. Our work starts with treatment pages: what the treatment is, who it is for, what a consultation involves and how to book, in plain language. Location pages follow only where the practice genuinely serves a distinct area. The Google Business Profile, reviews and consistent business details carry much of the local result, so we treat them as part of search. We do not buy links, publish articles for their own sake or promise a position on any term. Read about our SEO program, our local SEO work, or why a med spa site often fails to rank.
Much aesthetics demand is near-term. For that demand we build call-first campaigns: ads and keyword groups arranged so the shortest path from the search is a phone call or short booking form, with a landing page matched to the treatment searched. Negative keywords are set from the start to keep research and job-seeker searches from spending budget. We do not publish a spend benchmark, because the right figure depends on the treatments promoted, local click costs and how many consultations the schedule can absorb. Account access and ownership are agreed with each client before work begins. See how we manage Google Ads.
A practice site needs treatment pages with a booking path visible on a phone, provider credentials presented the way the practice is permitted to present them, and before-and-after imagery handled under the practice’s own policy and platform rules. Sites are built on WordPress and Elementor so the practice’s team can edit routine content. Where an existing site is sound we improve the treatment and booking pages rather than rebuild. See our web design process and what makes a medical site trustworthy.
For practices whose calls and messages outgrow the people available to answer them, we offer AI voice and chat agents as a separate engagement. It is not required for search or ads, and we have no medical aesthetics deployment to cite. See AI agents.
For most practices we would suggest: fix the landing pages first, start Google Ads second, and run search work underneath from the beginning. Both channels land on the website, and paying for clicks to a page that loses people is an expensive way to find out the page is the problem. Google Ads can begin producing inquiries sooner once the landing page and tracking are ready; search work depends on Google re-evaluating the site and on reviews and the Business Profile, so it is started early and judged later. Both timelines are estimates, not commitments.
Client example, not a forecast
CMA Miami is a current client, a South Florida medical aesthetics practice. Soaring High rebuilt its website and now runs its ongoing SEO and its Google Ads, with the paid search program covering Miami-Dade, Broward and Palm Beach. It is one client, shown with its figures and their limits rather than as a track record. These figures are already published on our services page and in the two case studies linked below.
| Metric | Recorded value | What it means |
|---|---|---|
| Clicks | 583 | Times someone clicked the campaign’s ads in the window |
| Click-through rate | 11.41% | Clicks divided by times the ads were shown |
| Average cost per click | $1.83 | Spend divided by clicks |
| Cost per conversion | $62.21 | Spend divided by conversions Google Ads recorded in the window |
These four figures come from one campaign. The case study prints its reporting window; other pages describe it as three months. We therefore say only “one reporting window in 2025”.
| Metric | Recorded change | What it means |
|---|---|---|
| New users from organic search | +64% | People who had not visited before and arrived through unpaid search, compared with a year earlier |
| Average engagement time | +36% | Google Analytics 4’s average engagement time for organic search visitors, same comparison |
Comparison dates for these two year-over-year figures are not documented, and the organic and paid figures come from different sources and may cover different periods. They should not be read together.
Our reading: the click-through rate and cost per click suggest the ads matched what people were searching for, and the cost per conversion is the figure a practice can compare with what a consultation is worth to it. The organic figures show more first-time visitors arriving through search and spending longer on the site. These are interpretations, and they are ours.
They do not show how many recorded conversions became booked or kept appointments, what revenue followed, or whether a different practice, market or treatment mix would see anything similar. Conversions here are actions Google Ads counted, not appointments confirmed by the practice. We publish the figures because they are recorded, not because they predict anything for your practice. Read the full Google Ads case study and website rebuild case study.
Aesthetics is an advertised medical service, so a practice’s claims, imagery and offers are shaped by its professional obligations, state rules and the advertising policies of Google and social platforms. We are marketers, not lawyers or clinicians, and we do not give legal advice. We write treatment copy to describe what a treatment is and leave outcome statements to the clinical team, and we recommend that the practice’s medical director or compliance reviewer signs off before treatment pages and ads go live. Our longer read: Florida med spa marketing compliance.
Reporting draws on three sources, and each number says where it came from. Google Ads: impressions, clicks, click-through rate, cost per click, spend, recorded conversions and cost per conversion, by campaign. Google Search Console: impressions, clicks and average position for the treatment and location terms chosen, with searches for the practice’s own name reported separately. Google Analytics: sessions by channel, landing pages and the booking and call actions set up as key events. If those events are not configured, setting them up comes first, because traffic alone says little about bookings.
We do not report appointment counts, revenue or patient outcomes unless the practice shares that data from its own scheduling system and asks us to reconcile it. We report monthly.
The first month of a Google Ads account is spent learning which treatments and search terms produce inquiries at a cost the practice accepts, so early cost per conversion can be higher than later. Search work can register within a few months where a specific problem was holding the site back; competitive treatment terms take longer and depend on reviews and other sites that reference the practice, which we can advise on but do not control.
We do not promise a number of leads, a cost per lead, a ranking, a place in Google’s AI summaries or a timeline before seeing the practice’s account, site and market. We do commit to a written baseline before anything changes, a plan that says what comes first and why, and a regular answer on whether the work is producing.
01
First conversation
We learn what the practice sells, which treatments it wants to grow, what the schedule can absorb and who can approve changes. If marketing does not look like the right spend yet, we will say so.
02
Access and baseline
We ask for access to the website, Google Ads if an account exists, Search Console, Analytics and the Business Profile, and record where things stand before changing anything.
03
A written plan, in order
Which pages come first, whether ads start before or after site work, what the first month’s budget is for and what we will deliberately not chase.
04
Monthly reporting
Reporting covers which treatments produced inquiries, at what cost, and what changes next. Work that is not producing is stopped and budget moved.
There is no benchmark we would stand behind. We scope spend from the treatments the practice wants to grow, what clicks and consultations cost in its market (measured in the first month, not assumed) and how many more consultations the schedule can take.
Outside help makes sense with open capacity, nobody giving marketing steady weekly attention and someone empowered to approve site and ad changes quickly. Keep it in-house if the schedule is full or approvals are slow.
Usually with the landing pages, then Google Ads, with search work running underneath from the start. Ads can produce inquiries sooner; search tends to build later.
For one practice we can document: CMA Miami, a South Florida medical aesthetics practice, shown with its figures and their limits above. It is one client, not a specialty track record.
No. We commit to a baseline, a plan, tracking that counts calls and forms, and regular reporting on whether the work is producing.
Account access and ownership are agreed with each client before work begins. Websites are built on WordPress so the practice’s team can edit routine content.
Our documented engagement is a Miami practice. Multi-location groups need location pages and Business Profile work for each location, which changes scope rather than approach.
Our documented aesthetics work is in South Florida. If your practice is elsewhere, tell us where and we will say plainly whether we are the right fit.
We write copy, imagery and offers with the practice’s obligations and platform policies in mind, and recommend the practice’s medical director or compliance reviewer signs off before publication. We do not give legal advice.
No. It is a separate engagement; search and ads run without it.
Tell us the treatments you want to grow and where your patients come from. We will reply in plain terms about whether search, Google Ads or the website is the right next spend, or whether none of them is yet.
CONTACT SOARING HIGHOr call (786) 529-6324 or email noel@soaringhigh.marketing.